Lead Generation Consulting Services

Your Trusted Partner for Optimized Lead Generation Solutions

Affirma’s lead generation consulting services help businesses capture and nurture high-quality leads, driving consistent growth and improved conversion rates.

Expert Lead Generation Consulting to Fill Your Sales Pipeline

Whether you’re looking to attract potential customers through inbound strategies, optimize your outbound campaigns, or deploy multichannel lead generation approaches, our lead generation consultants are equipped with the tools and expertise to guide you through every stage of the process. 

Let Affirma’s lead generation consulting services help you maximize your lead generation efforts and turn potential prospects into loyal customers. Reach out today to start a custom lead generation strategy tailored to your business. 

Our Lead Generation Consulting Process

Affirma’s experienced team delivers tailored solutions to ensure your lead generation strategies are effective and aligned with your sales goals. We help you design, implement, and optimize lead generation campaigns that convert. From initial strategy development to tracking and reporting, we ensure that you generate high-quality leads consistently.

Discovery

Understanding your audience, business goals, and the channels that work best for your market is the first step. Our consultants work closely with you to define your buyer personas, evaluate your current channels, and identify areas for growth. 

How We Do It: 

  • Conduct a detailed audit of your current lead generation strategies 
  • Research competitors and market trends 
  • Define buyer personas and their preferred engagement channels 

Strategy Development & Planning

Our lead generation consulting services help craft a comprehensive plan that integrates both inbound and outbound strategies, ensuring you capture the right leads across multiple channels. 

How We Do It: 

  • Develop multichannel marketing strategies tailored to your buyer personas 
  • Optimize content creation for lead capture, including blogs, webinars, and gated content 
  • Create outbound email and cold outreach campaigns customized to target audiences 
  • Build automated lead scoring systems to prioritize sales efforts effectively

Campaign Execution & Optimization

We execute, launch, and manage campaigns across the channels that are most relevant to your audience. Continuous optimization based on performance data ensures that your efforts stay effective. 

How We Do It: 

  • Launch email, social media, PPC, and cold outreach campaigns 
  • Design and host engaging webinars for high-value lead capture 
  • Conduct A/B testing on landing pages and outreach strategies 
  • Implement lead scoring and CRM integration for streamlined sales follow-up 

Featured Case Studies

PPC Audit and Management – Naked Development

Naked Development had been running Google Ad campaigns for a number of years, but recently found that new leads – as well as lead quality – had fallen off. In…
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Paid Ads Assessment – Spirent

Affirma partnered with Spirent to assess their marketing technology stack to help them simplify their operations and decrease costs.…
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Whether you need help with inbound marketing, outbound lead generation, or optimizing your entire funnel, we’ve got the expertise to drive results. Let’s work together to fill your sales pipeline with high-quality leads.

Ready to enhance your lead generation efforts?

Lead Generation Consulting Services We Provide

Inbound and Outbound Lead Generation Strategies

We develop end-to-end strategies that leverage both inbound marketing and outbound outreach to ensure a steady flow of leads at all stages of the funnel. 

Webinar-Based Lead Generation

Webinars are an excellent tool for engaging potential leads. We assist with the entire process, from planning to execution, creating interactive webinars that build trust and generate warmer leads. 

Multichannel Marketing Solutions

Our multichannel lead generation strategies incorporate email, social media, paid advertising, and content marketing to capture leads across multiple platforms, ensuring no opportunity is missed. 

Lead Scoring and CRM Integration

We implement lead scoring systems to prioritize sales-ready leads, along with full CRM integration to streamline your follow-up process. 

Content Creation for Lead Capture

From blogs to gated resources, we create high-quality content that attracts and engages potential leads, helping you capture contact information and grow your database.