Demand Generation Consulting Services

Your Trusted Partner for Strategic Demand Generation Consulting.

Affirma’s demand generation consulting services help businesses drive awareness, interest, and engagement, leading to higher-quality leads and increased revenue.

Our Demand Generation Consulting Process

Affirma’s experienced demand generation team offers tailored solutions to help you build awareness, educate potential buyers, and drive conversions. From strategy development to execution and optimization, we ensure your campaigns resonate with your target audience and align with your business goals.

Discovery

We begin with a discovery phase to define your target market, buyer personas, and key performance indicators. Our demand generation consultants work closely with your team to align on a vision and strategy for your demand generation efforts. 

How We Do It: 

  • Conduct market and audience research 
  • Hold a kick-off meeting to understand project goals and challenges 
  • Define buyer personas, customer journey, and campaign objectives 

Strategy Development and Planning

Our demand generation consulting services provide a solid foundation to your strategy. We craft personalized content plans, identify the right marketing channels, and build automated workflows that support lead nurturing and conversion.

How We Do It: 

  • Create a content strategy that aligns with the buyer’s journey
  • Develop multi-channel marketing campaigns (email, social, PPC)
  • Build lead scoring and nurturing programs
  • Set up tracking for analytics and KPIs

Campaign Execution/Optimization

We create compelling marketing assets and deploy campaigns across your chosen channels. Our team continuously optimizes your campaigns through data-driven insights and performance tracking to ensure maximum results. 

How We Do It: 

  • Launch email marketing, social media, and paid advertising campaigns 
  • Optimize landing pages and lead capture forms for conversion 
  • Implement A/B testing for continual improvement 
  • Analyze performance data and adjust strategies as needed 

Featured Case Studies

HubSpot Support – Acumatica

Affirma worked with Acumatica to optimize their HubSpot, support email deployments, provide ongoing SEO and website development.…
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Comprehensive Website Support – Guild Mortgage

Check out how Affirma partnered with Guild Mortgage to help them increase their brand awareness and lead generation through website support.…
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PPC Audit and Management – Naked Development

Naked Development had been running Google Ad campaigns for a number of years, but recently found that new leads – as well as lead quality – had fallen off. In…
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Whether you need help creating awareness, generating leads, or optimizing your entire funnel, we’ve got you covered. Let’s work together to amplify your demand generation and drive revenue growth.

Ready to elevate your demand generation efforts?

Demand Generation Consulting Services We Provide

Full-Funnel Demand Generation Strategy

Our demand generation strategy services cover every stage of the buyer’s journey, from building awareness to converting leads into loyal customers. We help you craft campaigns that engage prospects across channels, ensuring an optimized path from first touch to final sale. 

Lead Nurturing & Automation

We help you design automated workflows and lead nurturing programs that keep prospects engaged and move them through the funnel effectively. From email sequences to retargeting strategies, we ensure that no lead falls through the cracks. 

Content and Campaign Creation

Our content creation services include everything from blogs and eBooks to webinars and white papers, tailored to meet your audience’s needs at every stage of the funnel. We also create multi-channel campaigns to drive targeted traffic and capture high-quality leads. 

Analytics and Optimization

We track key performance metrics across all your campaigns and continually optimize your strategy to improve results. From A/B testing to ROI analysis, our consultants use data to refine and scale your demand generation efforts. 

Platform Integration and Tech Stack Optimization

Our consultants ensure that your marketing automation, CRM, and other platforms are fully integrated and optimized for seamless demand generation. We help you select and implement the right tools to enhance campaign performance and reporting.