Insights, Perspectives, and Recommendations on Business, Technology, and Strategy

If we all thought we were sucked into our social media before, COVID-19 changed the name of the game. In the U.S. and Europe alone, data usage soared up 47% in the first quarter of 2020 compared to the first quarter of 2019. Because of travel restrictions and ever-evolving CDC guidelines, individuals and businesses alike have had to rely heavily on their devices for interaction, whether it’s through FaceTiming out-of-state relatives or businesses increasing remote work by adapting their technology.

Marketing, particularly digital marketing, is critical today. Daily, 77% of US adults are going online. This means that 77% of US adults are reachable through effective, targeted

In many ways, traditional advertising is no longer relevant. Marketers no longer have captive audiences that can be widely reached through radio and television. Even

Of all the changes that 2020 brought, the one that’s most likely to stick around is the increased prevalence of webinars. 90% of companies either increased

Does your business utilize email marketing in their digital marketing strategy? One of Affirma’s email marketing experts, Quinn Sullivan, shares her top 5 tips she looks to when planning for an effective email strategy. Learn more!