Insights, Perspectives, and Recommendations on Business, Technology, and Strategy

Technology

4 Ways to Improve Your Organization’s Cybersecurity

66% of hacked businesses weren’t confident they could recover. Hacks target customer and employee information, which often includes financial information, mailing addresses, social security numbers, and other personal identifying information (PII).

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Strategy

Why is Change Management So Important Today?

The ancient Greek philosopher Heraclitus once said that the “only constant is change.” Those words resonate in today’s mercurial, pandemic-affected world where businesses and people have relied on the digital landscape for not only communication but also for survival.

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Digital

Up Your Social Media Marketing Game With 5 Savvy Tips

If we all thought we were sucked into our social media before, COVID-19 changed the name of the game. In the U.S. and Europe alone, data usage soared up 47% in the first quarter of 2020 compared to the first quarter of 2019. Because of travel restrictions and ever-evolving CDC guidelines, individuals and businesses alike have had to rely heavily on their devices for interaction, whether it’s through FaceTiming out-of-state relatives or businesses increasing remote work by adapting their technology.

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Digital

Why Hire a Marketing Agency?

Marketing, particularly digital marketing, is critical today. Daily, 77% of US adults are going online. This means that 77% of US adults are reachable through effective, targeted

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