Insights, Perspectives, and Recommendations on Business, Technology, and Strategy

Learn the top 10 landing page design elements that every business should use to convert more customers and generate more revenue.

Discover Affirma’s top 3 things to look for when hiring a digital marketing consultant to ensure you see the results you are searching for.

Is automated content the missing puzzle piece in your content strategy? Discover how it can help your marketing team save time and reach new audiences.

Conversational marketing can help your organization build strong, lasting relationships with its’ customers. Discover what it is and how to incorporate it into your strategy.

Take a deep dive into the world of marketing chatbots and how they can help your organization meet its’ goals.

If we all thought we were sucked into our social media before, COVID-19 changed the name of the game. In the U.S. and Europe alone, data usage soared up 47% in the first quarter of 2020 compared to the first quarter of 2019. Because of travel restrictions and ever-evolving CDC guidelines, individuals and businesses alike have had to rely heavily on their devices for interaction, whether it’s through FaceTiming out-of-state relatives or businesses increasing remote work by adapting their technology.

Marketing, particularly digital marketing, is critical today. Daily, 77% of US adults are going online. This means that 77% of US adults are reachable through effective, targeted

In many ways, traditional advertising is no longer relevant. Marketers no longer have captive audiences that can be widely reached through radio and television. Even