WordPress Website Redesign – NIIMBL

Helping NIIMBL Launch a Modern Website That Supports Their Mission and Tells Their Story

The National Institute for Innovation in Manufacturing Biopharmaceuticals (NIIMBL) needed a new digital presence to match the innovation they bring to the biopharmaceutical industry. From redesign to CMS migration, they partnered with Affirma to build a site that could keep pace with their growth and impact.

The Challenge

NIIMBL’s existing website wasn’t meeting their evolving needs. As a public-private partnership focused on solving critical challenges in biopharmaceutical manufacturing and workforce development, they needed a more modern platform and design that could better showcase their work and support deeper integrations—especially with tools like Salesforce.

Our Approach

We worked closely with the NIIMBL team to move their site to WordPress, complete with a new hosting provider and refreshed design. The updated platform allowed for better flexibility and long-term scalability. We also integrated Salesforce into the new site, enabling them to display relevant data and insights in a more dynamic and user-friendly way.

In addition to improved UX and functionality, we implemented SEO best practices to ensure the site performed well in search and attracted the right audiences.

The Results

NIIMBL’s new site is a powerful reflection of their work and mission. With a modern design, improved performance, and seamless Salesforce integration, the site now supports their goals and offers an engaging experience for visitors—from industry leaders to future workforce talent.