What We Did
- Conducted comprehensive market research to understand the client’s audience and competitive landscape
- Recommended the integration of video content to enrich the buyer’s journey and enhance brand engagement
- Initiated the strategy by repurposing existing product videos to drive audience engagement
- Recorded and edited webinars virtually to guide consumers through the marketing funnel cost-effectively
- Developed social shorts and looping videos to drive the audience to webinars and other CTAs
- Gained client trust in the value of video to facilitate an on-site video shoot for a product launch
- Conducted interviews on-site for social media content
- Continue to leverage and optimize video assets aligned with the client’s marketing objectives