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Naked Development

PPC Audit and Management – Naked Development

Overview

Naked Development (NakedDev) is a full-service mobile app development agency based out of Irvine, CA. They had been running Google Ad campaigns for a number of years, but recently found that new leads – as well as lead quality – had fallen off. In their search for answers, they turned to Affirma to start with an audit.

Service

  • Marketing Automation

  • Marketing Strategy

  • Marketing Technology

Technology

  • Google

  • Google Ads

Industry

  • Technology

“I’ve been running SEM campaigns for over 10 years, and I haven’t seen results like this. Affirma has been the best SEM agency I have encountered, and I would highly recommend them for companies looking to grow their sales from Google Ads.” – John Driscoll, CEO & Co-Founder of Naked Development.

What We Did

Affirma performed a complex and thorough PPC audit to answer specific questions surrounding lead quality and campaign strategy, ultimately in search of what went wrong. By analyzing far more than just the PPC account and taking into account a variety of data sources, Affirma found numerous insights that other marketing agencies missed in their competing audits. One such example was a statistically significant dispelling of the previously held belief that they weren’t getting results from national advertisements.

Results

NakedDev was emphatically satisfied with Affirma’s findings, analysis and recommendations. The PPC audit led to a continuing partnership whereby Affirma continues to manage the advertising accounts. In the first 90 days, new PPC campaigns under Affirma’s management brought in a wealth of new leads, at a total opportunity value of over $2 million, putting NakedDev far ahead of their revenue targets.

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