What We Did
As part of their marketing technology stack audit, Affirma reviewed official records and internal databases of tools being used by Spirent’s marketing and sales teams. Affirma also conducted interviews with members of the team to determine the recent use of tools as well as their impact on the team’s operations. After extensive research and analysis into Spirent’s full stack of marketing technology tools and platforms, Affirma created summaries and recommendations for future actions. Affirma performed a similar analysis on Spirent’s use of 3rd party vendors and contractors. Finally, Affirma compiled the research and recommendations into a Word document and PowerPoint presentation that was later presented to Spirent’s marketing manager and team.