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Little Giant Ladders

HubSpot Assessment – Little Giant

Overview

SomnoMed who provides sleep solutions and has the world’s leading oral appliance for sleep apnea treatment was looking to better understand their social media platforms for the U.S. market and how they might be able to improve in that space.

Service

  • Assessment

  • Email Campaigns

  • Marketing Automation

Technology

  • HubSpot

Industry

  • Retail

This social media audit was enlightening. We presented the findings to corporate, which was very helpful, and it was great to see how we stacked up to our competitors. In addition, we have reduced the frequency of our posts to focus more on their quality and increased our level of engagement.” – Amy Migliore, Marketing Manager

What We Did

Affirma performed an in-depth analysis of SomnoMed’s LinkedIn, Twitter, Facebook and YouTube accounts as well as 5 of their top competitors in those same channels. The team looked at strengths and weaknesses in order to provide recommendations for each, ultimately to formulate a strong, clear, and consistent social media content strategy. We also prioritized which platforms were the most important and provided stats on the importance of organic social media to your overall marketing strategy.

Results

Affirma presented comprehensive findings to the Little Giant team – highlighting things done well, items that require immediate attention, and general recommendations. In addition, the Affirma team provided a prioritized list of next steps and a variety of supplemental best practice documents.

Contact our team to see how we can help bring your initiatives to life.

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