Guild Mortgage

Comprehensive Website Support – Guild Mortgage

Overview

Guild Mortgage (GHLD) is a leading mortgage lender and servicer across the U.S. They were looking for strategic guidance on optimizing their website for increased brand awareness and lead generation.

Service

  • Assessment

Technology

  • Google

Industry

  • Finance

“Working with Affirma has been great so far! The deliverables were comprehensive, detailed and valuable. We see a long partnership ahead.” Drew Gillett, VP Marketing

What We Did

After performing discovery and competitor analysis, the Affirma team:

  • Completed a heuristic assessment of Guild’s primary and loan officer websites, recommending:
    • Producing more valuable content such as mortgage types, refinancing options, and calculators.
    • Clarifying their user journey with button hierarchy (primary, secondary, tertiary) and visual cues.
    • Implementing breadcrumbs for navigation and backtracking.
  • Completed a full SEO assessment, including:
    • Identifying opportunities to enhance crawlability and Indexability.
    • Providing strategies to improve content authority and user trust.
    • Providing insights to improve local search visibility through accurate and enhanced listings.

Contact our team to see how we can help bring your initiatives to life.