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AI Go-to-Market Strategy for a Large Technology Company

Overview

A large technology company recognized the growing demand for AI-driven solutions across industries. They aimed to consolidate their AI-related offerings, making them accessible to developers and businesses worldwide. The business need included: Centralization: Create a single platform where developers could find AI-related content, tools, and services. Empowerment: Enable developers to harness AI capabilities effectively, regardless of their expertise level. Innovation: Drive innovation by providing cutting-edge AI technologies and fostering collaboration.

Service

  • AI

  • Content

  • Graphic Design

Industry

  • Technology

What We Did

The Affirma Content, Creative, and Engagement Marketing teams drafted and iterated on a Messaging and Positioning Framework (MPF), landing page design concepts, landing page graphics, infographics, market research, and two executive decks. Due to the complexity of the messaging and the number of stakeholders involved, the foundational MPF plus market research took over a year to complete with over 50 SMEs weighing in. 

The Result

Content Audit and Creation: 

  • Reviewed existing AI-related content 
  • Developed new content to promote AI tools 
  • Highlighted success stories from organizations using AI 

 

Collaboration with the Organization’s Primary Teams: 

  • Worked closely with the necessary teams to create a co-branded page 
  • Collaborated with the organization’s design team to create an intuitive and visually appealing layout 

 

Performance Monitoring: 

  • Set up analytics to track user engagement, bounce rates, and conversion metrics 
  • Iteratively improved the page based on data insights 

 

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