Insights, Perspectives, and Recommendations on Business, Technology, and Strategy

Technology

4 Ways to Improve Your Organization’s Cybersecurity

66% of hacked businesses weren’t confident they could recover. Hacks target customer and employee information, which often includes financial information, mailing addresses, social security numbers, and other personal identifying information (PII).

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Strategy

Why is Change Management So Important Today?

The ancient Greek philosopher Heraclitus once said that the “only constant is change.” Those words resonate in today’s mercurial, pandemic-affected world where businesses and people have relied on the digital landscape for not only communication but also for survival.

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Digital

Up Your Social Media Marketing Game With 5 Savvy Tips

If we all thought we were sucked into our social media before, COVID-19 changed the name of the game. In the U.S. and Europe alone, data usage soared up 47% in the first quarter of 2020 compared to the first quarter of 2019. Because of travel restrictions and ever-evolving CDC guidelines, individuals and businesses alike have had to rely heavily on their devices for interaction, whether it’s through FaceTiming out-of-state relatives or businesses increasing remote work by adapting their technology.

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Digital

Why Hire a Marketing Agency?

Marketing, particularly digital marketing, is critical today. Daily, 77% of US adults are going online. This means that 77% of US adults are reachable through effective, targeted

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Strategy

4 Basic Principles of Effective Change Management

New software and tools are only as effective as the people using them. Change Management is an effective strategy that ensures people are set up for success when businesses implement new software, tools, and processes. Read more to learn how to utilize the 4 basic principles of change management.

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