Every company has a story worth sharing. Behind the scenes, unique journeys are constantly unfolding, shaping distinct goals and forging individual paths. These untold narratives can captivate potential customers, standing out amidst the sea of brands.
According to Comparitech, recent global data reveals that. In a world where screens constantly overwhelm us with content, people crave authentic and relatable stories.
So, what can you do to tell these unique stories? Understand the 3 Ps that will help elevate your storytelling experience.
The 3 Ps to Elevate Your Video Marketing Strategy
1. Platform: Where Are You Posting Your Video?
One of the first things we ask clients before starting the video creation process is where their final product will be posted. This step not only helps us determine the video’s length, style, and target audience but also helps us craft a story relevant to the platform and its goals. Whether it’s your website, a webinar platform, TikTok, Instagram, LinkedIn, YouTube, or any other social media platform, each has a unique audience. Therefore, tailoring your stories to suit the specific platform is crucial.
Think of social media videos as short-form videos that capture your audience in the first 3 seconds inspiring them to check out more of your content.
For longer videos, finding the right audience and platform is essential to maintain viewer engagement. Post your video where the audience is prepared to watch your content for a longer time, such as YouTube, websites, or webinar streaming platforms like On24.
Thinking about the different platforms available to your brand will help direct your storytelling technique, and creative approach, and guide the decisions behind the video.
2. People: Who Does My Audience Want to See?
A powerful story is evocative and dynamic. Things like nostalgia, love, loss, excitement, and even anger can provide emotion for a story that captivates the audience in a way that leaves them wanting more.
Stories that delve into facets of the human experience resonate with viewers, evoking a sense of familiarity and prompting reflections like, “I’ve been there; I can relate.” To achieve this, develop characters that your audience can connect with.
Using people in your videos is a great way to evoke this emotion. You can highlight customer stories, and testimonials, or create a relatable character that becomes the brand’s identity.
Identifying the characters in your video helps shape the narrative, allowing you to tailor the story to your target audience. This approach enables the audience to see themselves reflected in your brand.
3. Places: Where Are You Taking the Viewer?
Along with finding the right people and the right platform, using the right location in your video is key. What are you trying to say and where should it take place to have the most impact?
Craft a narrative based on the target audience and incorporate visuals that enhance the narrative. For example, if the brand is a product used in the workplace, set the location to be an office. If it’s intended to be used in the home, use an inviting home environment. If the brand is adventure-related, consider using an outdoor location.
We have all been touched by impactful stories on screen, and videography provides an amazing outlet for emotional communication and connection.
When crafting your story, keep your viewers in mind and aim to connect with them authentically. Don’t hesitate to share personal experiences to foster a genuine connection. Understanding your target audience and their preferred platforms will help you stay aligned with your message. Keep the video clear and concise, always emphasizing the “why” or objective, and ensure you’re staying true to the story and on track.
Ready to bring your brand’s story to life? Let’s captivate your audience and create a narrative to bring your brand’s vision into reality! Contact us today.
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