What We Did
After performing discovery and competitor analysis, the Affirma team:
- Completed a heuristic assessment of Guild’s primary and loan officer websites, recommending:
- Producing more valuable content such as mortgage types, refinancing options, and calculators.
- Clarifying their user journey with button hierarchy (primary, secondary, tertiary) and visual cues.
- Implementing breadcrumbs for navigation and backtracking.
- Completed a full SEO assessment, including:
- Identifying opportunities to enhance crawlability and Indexability.
- Providing strategies to improve content authority and user trust.
- Providing insights to improve local search visibility through accurate and enhanced listings.