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Expedia Group

SEO Content Management – Expedia Group SEO

Overview

Expedia’s SEO team needed support with content production for their American, Canadian and Australian travel blogs. The team needed better managed content workflows that could increase the amount of content being created, as well as allow writers to create content with less guidance from managers. The team also needed someone able to implement SEO best practices into newly created content.

Service

  • Content

  • SEO/AEO

Technology

  • Google

Industry

  • Travel

“Affirma is easy to work with, and they understand the importance of empowering the people they employ to own their work as embedded members of an external company’s team. I would happily recommend the company to anyone for marketing content” – Expedia Group

What We Did

In collaboration with Expedia’s SEO team members and managers, Affirma built out and managed a workflow that dramatically increased the amount of content being produced by Expedia’s team of writers. Affirma created content brief templates that allowed internal writers to create content for different destinations and themes, with much less direct oversight and guidance from SEO managers. This included active keyword research, content planning and consistent SEO reviews of content to ensure that all published content aligned with the department’s overall SEO goals and strategy.

Results

Expedia’s SEO team finished their engagement with a content workflow that consistently published thirty-six pieces of original content each month for their US, CA, and AU blogs. Our partnership increased Expedia’s SEO team’s content production by over 700%.

 

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